From Black Friday to #Blackforgood
On the occasion of Black Friday, we join the #blackforgood movement initiated by Typology, a brand of green and ethical cosmetics. This movement was born from the desire to think Black Friday differently: to take advantage of this period of overconsumption to make customers aware of the environmental issues that concern us all, but also to make them aware of better consumption.
Stop overconsumption, hello "consumaction"!
As you know, at RE-LEAF, we are working for fairer consumption. In fact, we had planned a similar communication before we came across this movement (thanks Shopify France). Today, more than 60 brands are participating and we strongly believe that we have more weight together than each of us alone.